We all just want to have a good time.(see chart below) SAN FRANCISCO CHRONICLE BEST-SELLERS “But after I’ve had some time to think about it, I think it’s because we’re having fun, we’re not trash talking. “At first I thought it was because I’m overweight,” he said. That is also why he thinks his videos are popular. Muehl said he may step up efforts to monetize his videos, though he maintains he’s mainly doing them for fun. But he said he’s disappointed he hasn’t received any Warriors tickets despite being a lifetime fan and tagging the team in every post. Muehl makes some money from the videos - probably about $500 a month, he said, and gets occasional gifts of clothing from companies that appreciate his work and want to appear in his posts. He can produce a video featuring his highlights in about a half hour, he said. He straps his iPhone to light posts along the basketball court to catch the action, then uses the editing skills he developed when he worked at an Apple store - where he taught phone video editing classes. It’s fun.”Ī post shared by Mitchell Muehl and edits all of his own video. “You go to bed at night, check your posts and say, ‘Hey, I got a couple of hundred views.’ You wake up and overnight, the thing went from having a couple hundred views to 10,000 within 24 hours.” “That was when they first went viral,” he said. His first basketball post appeared in May of 2021, but it didn’t take off until April of 2022, he said, just as the Warriors were heading into the NBA playoffs. But his posts featured the usual stuff, mostly his wife, Sean, 11-year-old daughter and 4-year-old son. “I’m trying to get it all back off again,” he said.Ī self-proclaimed early adopter of social media and technology, Muehl has had an Instagram account since 2012 - his first post was a closeup of a chocolate chip cookie that got four likes. Muehl, who is 5-foot-10½ and weighs 279 pounds, said he lost 100 pounds during the first part of the pandemic, gained it back, then lost 50 pounds of that gain in the past 3½ months. A chat group of players formed and regular games began. With the COVID lockdown in place, Muehl returned to the court on a regular basis, joining pickup games at local parks, including the one across the street from his home. It wasn’t until the pandemic that I decided to kick it back up and get myself back into shape.” I took about a decade off, let myself go. “I went from five days a week to two to once a month to a couple of times a year. He continued to play recreationally, but that faded away as life got busier.Ī post shared by Mitchell Muehl became less of a priority,” he said. In fact, he dropped out of high school after bad grades in his freshman year and got a job. Muehl said he has no idea how many times it has been seen.ĭespite the arsenal of basketball skills he displays, Muehl wasn’t a star on the team at Rancho Cotate High School in Rohnert Park, where he always has lived. The video has made a splash across social media, and been picked up by a variety of websites since it was posted about a year ago. Probably his most popular video, Muehl said, shows him plunging into a pool, ball in hand, dunking it into a floating basketball goal as he crashes into the water. One video, posted on Facebook, is titled “Jaw Dropping Dimes and Deep Threes.” It displays Muehl’s on-the-mark passing skills and long outside shots, and has attracted more than 25 million views, he said, and 1.3 million likes. It’s not unusual for his videos to get millions of views. They show Muehl hitting shots from well beyond the 3-point arc, dishing out no-look passes with pinpoint accuracy, working his way inside for layups and hitting hook shots. Muehl’s videos display a variety of basketball skills, many recorded during pick-up games on a public park court across the street from his house. To date, he has more than 600,000 followers on a variety of social media platforms including TikTok, Instagram and Facebook and his videos have drawn comments from thousands - including the Golden State Warriors’ Draymond Green, who commented: “He’s athletic.”
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